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Tetris

Introduction

The Tetris® brand is one of the most distinctive video game franchises in the world. After more than 35 years, the brand is loved globally by people of all ages and all cultures. The Tetris brand’s global licensee network includes major video game publishers, including Nintendo and Sega, as well as many partners in electronics, toys, apparel, lifestyle goods, entertainment and more.

Challenges

  • Struggled with royalty management, noted by Ana Murphy, Brand Licensing Manager
  • Royalties tracked manually via spreadsheets, emails, and shared drives
  • Weekly meetings held, but manual processes remained
  • Systems lacked user-friendliness for all stakeholders
  • Collaboration was inefficient across teams

Solutions

  • Chose DSI for its centralized, user-friendly system
  • Positive engagement with Marty and strong support from Brian
  • Streamlined finance: Teams now issue invoices directly via DSI
  • Efficient licensing: Royalties and contracts managed in one platform
  • High satisfaction: 'Very happy with the decision to go with DSI'

Key benefits

  • Centralized contract management: All contracts and amendments in one place for easier tracking and updates
  • Improved decision-making: Full visibility into licensee product ranges
  • Faster royalty processing: Errors spotted and resolved within an hour
  • Direct uploads by licensees: Strengthened relationships and smoother reporting
  • Streamlined collaboration: Templates and training enabled efficient, innovative teamwork
  • Core platform for licensing: DSI became the hub for operations, communication, and product development
"Our largest win has been having all contracts and amendments in one location... We spotted new SKUs in a licensee’s report, fixed the error, and processed royalties within an hour."
— Ana Murphy, Brand Licensing Manager, McCormick

Conclusion

DSI transformed McCormick's licensing operations from fragmented and manual to streamlined and collaborative. With centralized tools, improved visibility, and stronger licensee relationships, McCormick now runs a more efficient, innovative, and harmonious licensing program.

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